(2) Over 2,000 video views on one of the YouTube videos was contributed by Facebook (within 5 hours of the post). On an average each post received about 800 – 1000 Likes and equally encouraging number of comments and shares. (1) In 45 days, 1920 Evil Returns acquired over 65,000 fans who were highly engaged.
#Youtube 1920 evil returns trailer movie
Also, good ROI on advertising campaign was recorded as not only fans on movie page increased but also other two Facebook fan pages were promoted on the platform. Facebook played a vital role in increasing video views for these videos. This trafficking strategy proved beneficial as two videos were meant for adult audiences and YouTube paid advertisement was not possible for the same. The poster received encouraging feedback this was eventually used in all print & outdoor media at the time of movie release.įacebook promoted posts were used to promote YouTube videos. It reached 1,27,482 people on Facebook page and spread virally to several other websites. Although considered harmful for a brand, several fan-created posters were shared on the page this helped in increasing the feeling of belongingness and the community appreciated the same.Īn interesting fact that we wish to share is that one poster was created exclusively for Facebook this featured entire team (cast and crew). Content strategy revolved around announcements (news bytes, video upload etc.), sharing movie stills and creation of interesting polls. A picture contest (based on audience voting) was announced to create buzz and increase viral reach of the page. Active fans were recognized and rewarded this in turn motivated other fans to actively participate and contribute. One of the official postersĬustom Apps like Exclusive Stills showcase and Top Fan dashboards were used to enhance engagement. In parallel, an official fan page for Vikram Bhatt (writer & producer) and ASA Productions & Enterprises Pvt. To grow its fan base IntelliAssist quickly started promoting the page to targeted audience (age: 18 – 35 years, Location: India, Interest #Horror) with help of Facebook ads and sponsored stories. Official FB CoverĪn official Facebook page was created and first look of the movie was launched. (3) Last but not the least community creation and engaging all horror fans (especially those who loved the prequel). (2) Secondary objective was to ensure that official posters get maximum attention & visibility. (1) Primary objective was to create maximum video views for theatrical trailer & other videos. IntelliAssist was engaged for a period of 45 days to manage digital marketing. Although implied, they had no online presence on Facebook, Twitter and YouTube. This is the first instance when the production house considered digital & social media for movie promotion. A sequel to the first, 1920 Evil Returns, was released on Nov 2nd, 2012.
In 2008, they produced and distributed a successful Bollywood Horror movie, 1920. ASA Productions & Enterprises is a fast-growing entertainment company.